Flanders, New Jersey, June 25, 2009 — Two marketing executives who recently left their staff positions at Fortune 500 companies have launched Radia Group — a sales, marketing and training consultancy aimed at helping technology companies and their channel partners drive success, regardless of economic conditions.
The new firm is led by Robert Ingoglia, former head of marketing communications for Ricoh Americas Corporation, and Andy Wager, who recently held various executive positions at Ricoh after working several years at Canon and Toshiba.
Ingoglia and Wager serve as primary strategists for the new firm. They also manage a network of creative and production partners who are assembled to meet the needs of particular each client engagement.
“For many years, we’ve seen technology companies and their resellers struggle with the same sales and marketing issues,” Ingoglia said. “They spend great sums of money on sales tools, marketing programs and sales training — and they’re not always happy with their return-oninvestment. Sometimes the ROI is okay and sometimes it’s poor, but most of the time it’s just impossible to measure.”
Ingoglia said the firm brings new processes and tools to every engagement that allows manufacturers and their channel partners to identify the best opportunities for sales and marketing investment.
“But more important, these processes and tools will help our clients measure their success. This will make it easier for them to decide how to align their sales and marketing budgets,” he said.
Wager said a prime example of one of the firm’s tools is the Radia CL-Survey.® “This survey is quick, easy and inexpensive,” Wager said. “But it’s powerful. It moves the client’s focus beyond measuring simple customer satisfaction to determining a deeper measure of true customer loyalty,” he said. “And we believe customer loyalty is the real engine of profitable growth.”
Radia Group’s initial client engagements have been with manufacturers and dealers in the document solutions industry. But Ingoglia and Wager expect to move into other markets quickly.
“Our first clients have been in the document solutions industry, because that’s where our personal contacts are,” Ingoglia said. “But the concept of taking a strategic and measured approach to sales and marketing initiatives is an unmet need in virtually every market category.”
The creative and production groups supporting Radia Group are part of a nationwide organization called STRATIFY ALLIANCE. “We want to remain media neutral,” Wager said. “If you hire ad people, every problem ends up being addressed with an ad solution. The same holds true for direct marketing, public relations, sales training and other disciplines.
“Our method is to take a strategic and highly measured approach to each client engagement, then bring in the appropriate talent after the strategic plan is developed,” Wager said. “This means every investment decision is being made in the client’s best interest. We’re always working to improve the ROI of the money our clients spend on sales, marketing and training.”
